Adidas terminates contract with NFF

It couldn't get worse for the Nigeria Football Federation after sportswear company Adidas refused to renew its contract with the country's football ruling body. Adidas signed a contract with the NFF to kit all of Nigeria's national teams on March 6, 2010, but they have now refused to state their reason for pulling out. However,the refusal of the German company to negotiate a new deal with the NFF cannot be far from the crises that have engulfed the football federation. In a letter addressed to the federation, dated August 12, 2014 and signed by the VP Global Sports Marketing Football, Claus-Peter Mayer and the Marketing Manager Federations and Leagues, Kai-Philipp Stief, the outfit stated that they will continue to fulfill their obligations under the previously communicated agreement.
"Adidas has conducted an analysis of its football partnerships and related businesses. Based on this evaluation and in combination with the recent correspondence between the parties, we regret to inform that adidas has decided not to extend its partnership with the Nigeria Football Federation as per the end of the Agreement (i.e 31 December 2014),” the letter read. "Adidas will continue to fulfil its obligations under the agreement as previously communicated and respectfully requests the Nigeria Football Federation to do the same for the remainder of the contract period (including the obligation to share any third party offer pursuant to Adidas’ right of first refusal).” Other companies are expected to bid for the rights to kit the national team,with Nike(former kit sponsors) and Puma likely to be contenders.