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Ghanaian rapper Sarkodie has taken on additional responsibility after he has been unveiled as the new ambassador of breastfeeding in Ghana. He was unveiled at the launch of the 2014 World Breastfeeding Week organized by Ghana Health Service on Wednesday, August 6, 2014 in Accra. Speaking on his appointment at the event, the star rapper believes in the importance of breastfeeding as a channel for child nourishment, and prevention of diseases.
Breastfeeding is very essential and it is to save yourself the cost and the stress of going to the hospital all the time just because your child has fallen sick because he/she has not taken the right nutrients which are derived from breast milk. Details of the new ambassadorial deal involves massive advocacy and awareness. Sarkodie will use his vast influence to campaign for more mothers to take to breastfeeding their infants. His songs, performances and social media platforms are all-inclusive media in his new role. I will let my followers know about the importance of breastfeeding exceeding six months. I will do everything I can to promote the idea. I will use my social media platforms to educate the public on the need to breastfeed babies.

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